Poor Kim Kardashian, she was just trying to promote her new fragrance at a charity event in Hollywood when some crazy lady dumped a whole bag of flour on her!

This has to be embarassing, but Kim Kardashian handled it like a pro…just like Ryan Seacrest did when Sasha Baron Cohen dumped those “ashes” on him on the red carpet. Check out her assistant’s face too, lol.

Credit: Splash News Online

Kim told US Weekly, “This was a Dress for Success charity event so I wanted to come back for all of the women involved. But I’m okay! That was insane! I laughed it off and came right back! I took 10 minutes to dust it off and came back to do interviews. When I came back, I just said I asked my makeup artist to bring me powder — and that I didn’t think he would bring that much!”

Here she is AFTER she got cleaned up, lol

Credit: Frazer Harrison/Getty Images