The marriage between social media and medicine has an added dimension, thanks to the doctors of Memorial Hermann Hospital in Houston. On Wednesday, the medical team took to Twitter in its most recent live broadcast, sharing a cesarean section delivery.

The team began tweeting live at about 7 a.m. after promoting the online procedure for days. They even developed a Twitter “hashtag” of “#MHbaby” to gain followers and promote discussion about the procedure on Twitter.

During Wednesday’s procedure, the hospital gained hundreds of followers; it’s not clear how many people watched the surgery. Click here to learn more and watch videos!

Cicely C. Mitchell, MIX 96.5/ Houston